With over 20 years with Texaco and Shell Oil, Bill developed his own brand of merchandising style by actually listening to his customer and vendors. This win-win combination helped him catapult his way to the top of the retail merchandising world and provided Texaco/Shell with its highest retail margins ever. Bill is the Rolls Royce of retail merchandising and operations and knows how to build strong, profitable brands. Bill is also a gifted speech writer and giver.